//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Markos, Ereni"
~person:"Pauwels, Koen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social Web"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
5
Social web
5
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Social media
2
Viral marketing
2
Virales Marketing
2
Across pages
1
Attack
1
Attribution theory
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand engagement
1
Brand strength
1
Consumer attitudes
1
Dashboard
1
Defense
1
Interactionist social theory
1
Key performance indicators
1
LIWC
1
Language dictionary
1
Learning theory
1
M-O-A paradigm
1
Maching learning
1
Markenartikel
1
Mustererkennung
1
Network theory
1
Pattern recognition
1
Performance measurement
1
Performance-Messung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Markos, Ereni
Pauwels, Koen
Labrecque, Lauren I.
4
Eigenraam, Anniek W.
3
Hennig-Thurau, Thorsten
3
Ruyter, Ko de
3
Verlegh, Peeter
3
Willemsen, Lotte M.
3
Bernritter, Stefan F.
2
Chen, Yubo
2
Chonko, Lawrence B.
2
Eelen, Jiska
2
Feng, Jie
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Hofacker, Charles F.
2
Hoffman, Donna L.
2
Hollebeek, Linda D.
2
Keeling, Debbie Isobel
2
Kübler, Raoul
2
Noort, Guda van
2
Novak, Thomas P.
2
Papatla, Purushottam
2
Schaarschmidt, Mario
2
Valck, Kristine de
2
VanMeter, Rebecca A.
2
Wiertz, Caroline
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
1
Aleti, Torgeir
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Andrews, Michelle
1
Argyris, Young Anna
1
Bacile, Todd J.
1
Balagué, Christine
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Bart, Yakov
1
Batista, Juliana Moreira
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Administrative Sciences : open access journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Long range planning : LRP ; international journal of strategic management
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Social media's impact on the consumer mindset : when to use which sentiment extraction tool?
Kübler, Raoul
;
Colicev, Anatoli
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 136-155
Persistent link: https://www.econbiz.de/10012289426
Saved in:
3
Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece
;
Kübler, Raoul
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
Saved in:
4
Social media metrics : a framework and guidelines for managing social media
Peters, Kay
;
Chen, Yubo
;
Kaplan, Andreas M.
;
Ognibeni, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
Saved in:
5
Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.
;
Markos, Ereni
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->