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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising"
~subject:"Deutschland"
~subject:"Internet"
~type_genre:"Article in journal"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
International journal of advertising : the review of marketing communications
4
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
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European research studies
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International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of management information systems : JMIS
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
The journal of media economics
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Advances in economics education
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
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Information economics and policy : IEP
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Innovation: organization & management : IOM
1
International journal of electronic business
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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International journal of industrial organization
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International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
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International journal of information technology and management : IJITM
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International journal of innovation and technology management : IJITM
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International journal of market research
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
2
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
3
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
4
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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