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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Datenschutz"
~subject:"Marketing management"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Datenschutz
Marketing management
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
81
Social Web
63
Social web
63
Beziehungsmarketing
46
Relationship marketing
46
Online retailing
44
Online-Handel
44
Brand management
38
Markenführung
38
Viral marketing
36
Virales Marketing
36
Brand image
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Markenimage
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Werbewirkung
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E-commerce
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Electronic Commerce
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Brand
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Markenartikel
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Advertising
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Marketingmanagement
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Bijmolt, Tammo H. A.
2
Ghosh, Tathagata
2
Milne, George R.
2
Pagani, Margherita
2
Aa, Eva P. van der
1
Aldás-Manzano, Joaquín
1
Bacile, Todd J.
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Bang, Hye Jin
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Belanche, Daniel
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Bell, Raoul
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Bermejo-Berros, Jesús
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Byun, Kyung-Ah
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Calder, Bobby J.
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Campbell, Colin L.
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Chang, Chun-Wei
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Chu, Junhong
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Clement, Michel
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Cleveland, Mark
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Cruz, Ryan E.
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Damangir, Sina
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
223
Journal of marketing communications
157
Journal of retailing and consumer services
146
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
92
Psychology & marketing
80
Journal of promotion management : innovations in planning and applied research
73
International journal of internet marketing and advertising : IJIMA
66
Journal of promotion management : JPM
66
Journal of advertising research
61
The journal of product & brand management
57
Asia Pacific journal of marketing and logistics
52
European journal of marketing : EJM
51
Marketing letters : a journal of research in marketing
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of marketing research : JMR
48
The journal of brand management : an international journal
48
Journal of marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
The journal of consumer marketing
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Marketing intelligence & planning
38
Journal of retailing
37
Journal of the Academy of Marketing Science
35
Journal of marketing management : MM
34
SpringerLink / Bücher
34
International journal of hospitality management
33
Marketing : ZFP ; journal of research and management
33
Journal of current issues and research in advertising : JCIRA
30
Cogent business & management
29
Health marketing quarterly
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
European journal of marketing
25
Journal of global marketing
25
Journal of strategic marketing
25
International journal of consumer studies
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
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ECONIS (ZBW)
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21
Understanding interactive online advertising : congruence and product involvement in highly and lowly arousing, skippable video ads
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 75-88
Persistent link: https://www.econbiz.de/10011658364
Saved in:
22
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
23
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
24
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
25
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
26
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
27
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
28
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
Saved in:
29
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
30
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
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