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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Consumer behaviour
Social web
Brand management
44
Markenführung
44
Konsumentenverhalten
38
Brand image
30
Markenimage
30
Social Web
30
Internet marketing
29
Online-Marketing
29
Brand
19
Markenartikel
19
Beziehungsmarketing
17
Relationship marketing
17
Social media
16
Advertising effects
9
Werbewirkung
9
Viral marketing
7
Virales Marketing
7
Brand community
5
Customer integration
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand attitude
3
Brand equity
3
Brand loyalty
3
Confidence
3
Markentreue
3
Online retailing
3
Online-Handel
3
Social relations
3
Soziale Beziehungen
3
Vertrauen
3
social media
3
Advertising
2
Betriebliche Wertschöpfung
2
Brand engagement
2
Brand trust
2
Branding
2
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34
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Article
43
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Aufsatz in Zeitschrift
Handbuch
Working Paper
Article in journal
43
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English
43
Author
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Bernritter, Stefan F.
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
Verlegh, Peeter
2
Aldás-Manzano, Joaquín
1
Almeida, Stefânia Ordovás de
1
Bang, Hye Jin
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Brodie, Roderick J.
1
Buchner, Axel
1
Buzeta, Cristian
1
Camiciottoli, Belinda Crawford
1
Castro, Iana A.
1
Chang, Aihwa
1
Chen, Qimei
1
Chen, Yongjian
1
Choi, Dongwon
1
Christensen, Anna-Bertha Heeris
1
Cruz, Ryan E.
1
Dalmoro, Marlon
1
Dantas, Danilo C.
1
Deng, Qi
1
Dens, Nathalie
1
Dotson, Jeffrey P.
1
Dou, Wenyu
1
Eelen, Jiska
1
Eisend, Martin
1
Erz, Antonia
1
Fan, Ruixue Rachel
1
Farace, Stefania
1
Faraoni, Monica
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
446
The journal of brand management : an international journal
296
The journal of product & brand management
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
85
European journal of marketing : EJM
82
Marketing intelligence & planning
76
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of promotion management : innovations in planning and applied research
66
International journal of advertising : the review of marketing communications
64
International journal of internet marketing and advertising : IJIMA
64
Journal of strategic marketing
63
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of the Academy of Marketing Science
58
Journal of marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International marketing review
51
Journal of promotion management : JPM
50
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of retail & distribution management
34
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ECONIS (ZBW)
43
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
3
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
4
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
5
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
6
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
7
Watch your tone : how a brand's tone of voice on social media influences consumer responses
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 60-80
Persistent link: https://www.econbiz.de/10011844952
Saved in:
8
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
9
The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
Saved in:
10
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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