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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Kundenbindungsprogramm"
~subject:"Loyalty program"
~subject:"Online-Handel"
~subject:"Sales promotion"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
Loyalty program
Online-Handel
Sales promotion
Consumer behaviour
2
Konsumentenverhalten
2
Mobile Business
2
Mobile business
2
Arbeitsmobilität
1
Austria
1
Beziehungsmarketing
1
Credit card
1
Digital coupons
1
Internet marketing
1
Kreditkarte
1
Labour mobility
1
Leistungsanreiz
1
Leistungsmotivation
1
Matching
1
Mobile Marketing
1
Mobile communications
1
Mobile marketing
1
Mobile phone
1
Mobile promotions
1
Mobile targeting
1
Mobility
1
Mobilität
1
Mobilkommunikation
1
Mobiltelefon
1
Motivation
1
New technology
1
Online-Marketing
1
Performance incentive
1
Profitability
1
Propensity to save
1
Präferenztheorie
1
Relationship marketing
1
Rentabilität
1
Sparquote
1
Theory of preferences
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USA
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Ahn, Sun Joo
1
Andrews, Michelle
1
Bakhtiari, Ali
1
Dickinger, Astrid
1
Goehring, Jody
1
Hui, Sam
1
Kim, Kyongseok
1
Kleijnen, Mirella
1
Murthi, B. P. S.
1
Pancras, Joseph
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Steffes, Erin
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Thornswood, Lance
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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ECONIS (ZBW)
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1
The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
Saved in:
2
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
3
Evaluating the effect of affinity card programs on customer profitability using propensity score matching
Bakhtiari, Ali
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009758381
Saved in:
4
Coupons going wireless : determinants of consumer intentions to redeem mobile coupons
Dickinger, Astrid
;
Kleijnen, Mirella
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 23-39
Persistent link: https://www.econbiz.de/10003838625
Saved in:
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