Coupons going wireless : determinants of consumer intentions to redeem mobile coupons
Year of publication: |
2008
|
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Authors: | Dickinger, Astrid ; Kleijnen, Mirella |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 22.2008, 3, p. 23-39
|
Subject: | Mobile Business | Mobile business | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Österreich | Austria |
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