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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Consumer Behaviour"
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Online-Marketing
Theorie
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Social Web
63
Social web
63
Beziehungsmarketing
46
Relationship marketing
46
Online retailing
44
Online-Handel
44
Brand management
38
Markenführung
38
Viral marketing
36
Virales Marketing
36
Brand image
31
Markenimage
31
Advertising effects
28
Werbewirkung
28
E-commerce
27
Electronic Commerce
27
Social media
24
Brand
17
Markenartikel
17
Advertising
15
Werbung
14
Data protection
12
Datenschutz
12
Mobile communications
12
Mobilkommunikation
12
Customer satisfaction
11
Kundenzufriedenheit
11
Marketing management
11
Marketingmanagement
11
USA
11
United States
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Einzelhandel
10
Internet
10
Retail trade
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85
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
85
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English
85
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Hoffman, Donna L.
4
Novak, Thomas P.
4
Eigenraam, Anniek W.
3
Labrecque, Lauren I.
3
Pauwels, Koen
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Bacile, Todd J.
2
Bijmolt, Tammo H. A.
2
Eelen, Jiska
2
Gensler, Sonja
2
Gottschalk, Sabrina Alexandra
2
Grisaffe, Douglas B.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Mafael, Alexander
2
Noort, Guda van
2
Reijmersdal, Eva A. van
2
VanMeter, Rebecca A.
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Andrews, Michelle
1
Ashraf, Abdul R.
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Bart, Yakov
1
Batista, Juliana Moreira
1
Belanche, Daniel
1
Bell, Raoul
1
Benlian, Alexander
1
Bernritter, Stefan F.
1
Beukeboom, Camiel J.
1
Bloching, Björn
1
Boerman, Sophie C.
1
Bonfrer, Andre
1
Botelho, Delane
1
Bott, Gregory J.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
243
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of industrial organization
62
International journal of hospitality management
59
Economics letters
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
The journal of product & brand management
57
Journal of economic psychology : research in economic psychology and behavioral economics
56
European journal of operational research : EJOR
54
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of internet commerce
53
Journal of economic behavior & organization : JEBO
52
Journal of marketing research : JMR
49
Information systems research : ISR
47
International journal of electronic marketing and retailing : IJEMR
47
Cogent business & management
42
Electronic commerce research
41
The American economic review
41
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
40
Journal of marketing
40
International journal of consumer studies
38
Psychology & marketing
38
Technological forecasting & social change : an international journal
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
Marketing letters : a journal of research in marketing
36
Journal of electronic commerce research : JECR
33
Journal of promotion management : JPM
33
Journal of the Academy of Marketing Science
33
Operations research
33
Journal of economics
32
Journal of retailing
32
Tourism management : research, policies, practice
32
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ECONIS (ZBW)
85
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1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
5
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
6
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
7
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
8
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
9
Menu-based choice models for customization : on the recoverability of reservation prices, model fit, and predictive validity
Neuerburg, Christian
;
Koschate-Fischer, Nicole
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012502840
Saved in:
10
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
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