Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Maja Golf-Papez & Ekant Veer
| Year of publication: |
2022
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|---|---|
| Authors: | Papez, Maja Golf ; Veer, Ekant |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 57.2022, 1, p. 90-114
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| Subject: | consumer misbehavior | online trolling | online brand community | social media | actor-network theory | unintended consequences | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221075315 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013397508