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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Social web
Brand management
44
Markenführung
44
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
30
Markenimage
30
Social Web
30
Internet marketing
29
Online-Marketing
29
Brand
19
Markenartikel
19
Beziehungsmarketing
17
Relationship marketing
17
Social media
16
Advertising effects
9
Werbewirkung
9
Viral marketing
7
Virales Marketing
7
Brand community
5
Customer integration
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand attitude
3
Brand equity
3
Brand loyalty
3
Confidence
3
Markentreue
3
Online retailing
3
Online-Handel
3
Social relations
3
Soziale Beziehungen
3
Vertrauen
3
social media
3
Advertising
2
Betriebliche Wertschöpfung
2
Brand engagement
2
Brand trust
2
Branding
2
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Aufsatz in Zeitschrift
Working Paper
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30
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Bernritter, Stefan F.
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
Verlegh, Peeter
2
Almeida, Stefânia Ordovás de
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Brodie, Roderick J.
1
Buzeta, Cristian
1
Camiciottoli, Belinda Crawford
1
Castro, Iana A.
1
Chen, Qimei
1
Chen, Yongjian
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dantas, Danilo C.
1
Deng, Qi
1
Dens, Nathalie
1
Dou, Wenyu
1
Eelen, Jiska
1
Eisend, Martin
1
Erz, Antonia
1
Faraoni, Monica
1
Fischer, Eileen
1
Fleck, João Pedro dos Santos
1
Glynn, Mark S.
1
Grimm, Pamela E.
1
Grisaffe, Douglas B.
1
Hamilton, Mitchell
1
He, Yi
1
Ilhan, Behice Ece
1
Ivens, Stefan
1
Jiang, Lan
1
Johnen, Marius
1
Johnson, Jennifer Wiggins
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
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ECONIS (ZBW)
30
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
3
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
4
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
5
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
6
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
7
Watch your tone : how a brand's tone of voice on social media influences consumer responses
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 60-80
Persistent link: https://www.econbiz.de/10011844952
Saved in:
8
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
9
The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
Saved in:
10
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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