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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Datenautobahn"
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Internet
21
Consumer behaviour
10
Konsumentenverhalten
10
E-commerce
8
Electronic Commerce
8
Internet marketing
7
Online-Marketing
7
Online retailing
6
Online-Handel
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Vertriebsweg
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Virales Marketing
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1991-1994
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Verhoef, Peter C.
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Anderl, Eva M.
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Barrio-García, Salvador del
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telecommunications policy : the international journal of digital economy, data sciences and new media
217
Information economics and policy : IEP
100
Technological forecasting & social change : an international journal
66
Journal of business research : JBR
50
International journal of business information systems : IJBIS
46
Kom / Kommission der Europäischen Gemeinschaften
46
Information systems research : ISR
43
Applied economics letters
42
Journal of internet commerce
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of retailing and consumer services
37
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
European research studies
33
International journal of production research
33
Applied economics
29
International journal of industrial organization
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
Journal of management information systems : JMIS
28
International journal of networking and virtual organisations : IJNVO
27
The American economic review
27
Decision support systems : DSS ; the international journal
26
International journal of e-business research : an official publication of the Information Resources Management Association
26
Internet policy review : journal on internet regulation
26
Journal of global information management : an official publication of the Information Resources Management Association
26
Journal of economic behavior & organization : JEBO
24
Netnomics
24
Research policy : policy, management and economic studies of science, technology and innovation
24
HMD : Praxis der Wirtschaftsinformatik
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23
International journal of electronic business
22
International journal of internet marketing and advertising : IJIMA
22
Business horizons
21
Electronic commerce research and applications
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Economics letters
20
International journal of production economics
20
Journal of business ethics : JOBE
20
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ECONIS (ZBW)
21
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1
Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev
;
Yadav, Neha
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
Saved in:
2
Cutting the internet's environmental footprint : an analysis of consumers' self-attribution of responsibility
Elgaaied-Gambier, Leila
;
Bertrandias, Laurent
;
Bernard, …
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 120-135
Persistent link: https://www.econbiz.de/10012289425
Saved in:
3
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
4
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
5
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
6
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
7
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
8
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
9
Affective images, emotion regulation and bidding behavior : an experiment on the influence of competition and community emotions in internet auctions
Adam, Marc Thomas Philipp
;
Astor, Philipp J.
;
Krämer, Jan
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 56-69
Persistent link: https://www.econbiz.de/10011537944
Saved in:
10
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
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