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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: "Customer relationship management"
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Beziehungsmarketing
78
Relationship marketing
78
Consumer behaviour
46
Konsumentenverhalten
46
Internet marketing
29
Online-Marketing
29
Social Web
26
Social web
26
Brand management
17
Markenführung
17
Customer value
12
Kundenwert
12
Brand image
11
Markenimage
11
Online retailing
11
Online-Handel
11
Social media
11
Customer integration
10
Kundenintegration
10
Customer satisfaction
9
Kundenzufriedenheit
9
USA
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United States
8
Brand
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Markenartikel
7
Mobile communications
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Mobilkommunikation
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Marketing management
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Marketingmanagement
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Advertising effects
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Data protection
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Datenschutz
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Distribution channel
5
E-commerce
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Einzelhandel
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Electronic Commerce
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Engagement
5
Retail trade
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Vertriebsweg
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78
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Verhoef, Peter C.
7
Krafft, Manfred
3
Malthouse, Edward C.
3
Pfeifer, Phillip E.
3
Shankar, Venkatesh
3
Bacile, Todd J.
2
Bijmolt, Tammo H. A.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Haenlein, Michael
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Kroschke, Mirja
2
Kumar, V.
2
Labrecque, Lauren I.
2
Pagani, Margherita
2
Pauwels, Koen
2
Skiera, Bernd
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Ahn, Sun Joo
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Arce-Urriza, Marta
1
Arden, Christine M.
1
Argyris, Young Anna
1
Ashraf, Abdul R.
1
Azizi, Kathryn
1
Bart, Yakov
1
Barwitz, Niklas
1
Bascoul, Ganae͏̈l
1
Betancourt, Roger R.
1
Boehm, Martin
1
Bohlmann, Jonathan D.
1
Bolton, Ruth
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Bonfrer, Andre
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
78
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21
Seriously engaged consumers : navigating between work and play in online brand communities
Almeida, Stefânia Ordovás de
;
Scaraboto, Daiane
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 29-42
Persistent link: https://www.econbiz.de/10011949493
Saved in:
22
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
23
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
24
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
25
Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk
;
Pauwels, Koen
;
Bohlmann, Jonathan D.
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
Saved in:
26
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
27
Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
28
Understanding the omnichannel customer journey : determinants of interaction choice
Barwitz, Niklas
;
Maas, Peter
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 116-133
Persistent link: https://www.econbiz.de/10011920073
Saved in:
29
A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib
;
Peterson, Robert A.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
Saved in:
30
Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
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