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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
16
IZA Discussion Papers
16
NBER working paper series
15
Working paper / National Bureau of Economic Research, Inc.
15
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
14
Discussion paper series / IZA
10
NBER Working Paper
8
SpringerLink / Bücher
8
Journal of consumer behaviour : an international research review
7
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
6
Handbook of social media management : value chain and business models in changing media markets
6
JMM : the international journal on media management
6
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
5
Journal of business research : JBR
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of advertising research
4
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Mechanisms driving technology use in the context of digital inequality : a series of essays on the role of social influence, socio-cognitive processes, and socio-economic determinants
4
Psychology & marketing
4
RIETI discussion paper
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Research
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Springer eBook Collection
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Strategic change : SC ; briefings in entrepreneurial finance
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Technological forecasting & social change : an international journal
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The Routledge companion to digital consumption
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Academy of Management journal : AMJ
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Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
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CESifo working papers
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Digital advertising : theory and research
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GLO discussion paper
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International journal of electronic marketing and retailing : IJEMR
3
Own the future : 50 ways to win from The Boston Consulting Group
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Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
2
To share and protect : using regulatory focus theory to examine the privacy paradox of consumers' social media engagement and online privacy protection behaviors
Mosteller, Jill
;
Poddar, Amit
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 27-38
Persistent link: https://www.econbiz.de/10011743753
Saved in:
3
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
4
Work and fun on the Internet : the effects of utilitarianism and hedonism online
Scarpi, Daniele
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009490130
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