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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Consumer behaviour
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Internet marketing
132
Online-Marketing
132
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105
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105
Beziehungsmarketing
78
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78
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59
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59
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52
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49
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44
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Verhoef, Peter C.
10
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Shankar, Venkatesh
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Pauwels, Koen
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Pfeifer, Phillip E.
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Ruyter, Ko de
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Dens, Nathalie
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Feng, Jie
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
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MPRA Paper
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Chemical week
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Oil & gas journal : international petroleum news and technology
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Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
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IZA Discussion Papers
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Business week / European edition : BW
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Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Far Eastern economic review
22,063
European journal of operational research : EJOR
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NBER Working Papers
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Le moniteur du commerce international : le MOCI
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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CESifo Working Paper
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ECONIS (ZBW)
370
OLC EcoSci
63
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11
Certainty in language increases consumer engagement on social media
Pezzuti, Todd
;
Leonhardt, James M.
;
Warren, Caleb
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
Saved in:
12
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
13
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
14
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
15
Empirical analyses of nonlinear effects of reserve prices on ending prices in online auctions
Han, Jidong
;
Popkowski Leszczyc, Peter T. L.
;
Zhang, Zelin
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 86-102
Persistent link: https://www.econbiz.de/10012592159
Saved in:
16
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
17
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
18
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
19
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
20
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
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