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~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~person:"Belk, Russell W."
~person:"Grewal, Dhruv"
~person:"Lusk, Jayson L."
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
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Consumer behaviour
Service quality
Social Web
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Designation of origin
1
Emerging economies
1
Frauen
1
Globalisierung
1
Globalization
1
Herkunftsbezeichnung
1
International marketing
1
Internationales Marketing
1
Markenführung
1
Markenimage
1
Print advertising
1
Printwerbung
1
Schwellenländer
1
Werbewirkung
1
Werbung
1
Women
1
advertising
1
cosmopolitanism
1
country-of-origin effects
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cross-cultural experiments
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ethnocentrism
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multiple regression analysis
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Belk, Russell W.
Grewal, Dhruv
Lusk, Jayson L.
Wu, Luorong
Diamantopoulos, Adamantios
2
Magnusson, Peter
2
Samiee, Saeed
2
Sharma, Piyush
2
Ang, Swee Hoon
1
Arthurs, Jonathan D.
1
Awanis, Sandra
1
Bahadir, S. Cem
1
Bharadwaj, Sundar G.
1
Biswas, Abhijit
1
Chabowski, Brian R.
1
Chow, Cheris W. C.
1
Cote, Joseph A.
1
Cui, Charles Chi
1
Dawar, Niraj
1
Funk, Charles A.
1
Gineikiene, Justina
1
Griffith, David A.
1
Gu, Flora Fang
1
Guha, Abhijit
1
Harmeling, Colleen M.
1
Heinberg, Martin
1
Holdsworth, David K.
1
Hult, G. Tomas M.
1
Hung, Kineta
1
Hung, Kineta H.
1
Joireman, Jeff
1
Jung, Kwon
1
Klein, Jill Gabrielle
1
Knight, John G.
1
Lentz, Patrick
1
Leung, Kwok
1
Li, Stella Yiyan
1
Luk, Chung-leung
1
Mather, Damien W.
1
Morris, Michael W.
1
Nelson, Teresa
1
Nijssen, E. J.
1
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of retailing
13
International journal of hospitality management
12
American journal of agricultural economics
10
Applied economic perspectives and policy
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of the Academy of Marketing Science
9
Food policy : economics planning and politics of food and agriculture
7
Journal of business research : JBR
7
Journal of marketing
7
Psychology & marketing
6
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of marketing management : MM
5
Journal of marketing research
5
European review of agricultural economics : ERAE
4
Journal of agricultural and applied economics
4
Journal of consumer behaviour : an international research review
4
Journal of economic behavior & organization : JEBO
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
MSI reports : working paper series
4
Marketing theory
4
Research in consumer behavior
4
Health economics
3
International journal of contemporary hospitality management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of service management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Applied economics letters
2
Journal of agricultural and applied economics : JAEE
2
Journal of behavioral and experimental economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research : JMR
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
Glocal understandings : female readers' perceptions of the new woman in Chinese advertising
Hung, Kineta H.
;
Li, Stella Yiyan
;
Belk, Russell W.
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
6
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10003560628
Saved in:
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