Glocal understandings : female readers' perceptions of the new woman in Chinese advertising
Year of publication: |
2007
|
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Authors: | Hung, Kineta H. ; Li, Stella Yiyan ; Belk, Russell W. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 38.2007, 6, p. 1034-1051
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Subject: | Printwerbung | Print advertising | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | China |
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