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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~person:"Bhattacharya, Saurabh"
~person:"Li, Julie Juan"
~subject:"Emerging economies"
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Emerging economies
International marketing
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Internationales Marketing
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Schwellenländer
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Brand
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Brand image
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Brand management
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Consumer behaviour
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Designation of origin
1
Foreign branding
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Institutional economics
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Institutionenökonomik
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International business cooperation
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congruent branding
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country brand name
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emerging market firms
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emerging markets
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institutional forces
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Bhattacharya, Saurabh
Li, Julie Juan
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Asiati, Diah Isnaini
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Journal of international consumer marketing
Journal of international marketing
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ECONIS (ZBW)
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Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
2
The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine
;
Bai, Xuan
;
Li, Julie Juan
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
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