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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Consumer behaviour
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Beziehungsmarketing
125
Relationship marketing
125
Internet marketing
113
Online-Marketing
113
Brand management
105
Markenführung
105
Brand image
81
Markenimage
81
Social Web
80
Social web
80
Online retailing
53
Online-Handel
53
Viral marketing
51
Virales Marketing
51
E-commerce
48
Electronic Commerce
48
Brand
42
Markenartikel
42
Dienstleistungsqualität
38
Service quality
38
International marketing
37
Internationales Marketing
37
Confidence
35
Vertrauen
35
China
31
Advertising effects
26
Designation of origin
26
Herkunftsbezeichnung
26
Werbewirkung
26
Marketing management
25
Marketingmanagement
25
USA
25
United States
25
Website
24
Cultural identity
23
Kulturelle Identität
23
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All
Undetermined
206
Free
8
Type of publication
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Article
274
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
277
Aufsatz in Zeitschrift
277
Aufsatzsammlung
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Fazli-Salehi, Reza
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Khare, Arpita
4
Aiken, K. Damon
3
Xue, Fei
3
Alarcón-del-Amo, María-del-Carmen
2
Amoako, George Kofi
2
Arora, Amit
2
Arora, Anshu
2
Aslam, Wajeeha
2
Balaji, M. S.
2
Farhat, Kashif
2
Han, Min Chung
2
Ho, Han Chiang
2
Hopkins, Christopher D.
2
Hornikx, Jos
2
Kang, Inwon
2
Klein, Andreas
2
Koo, Jakyung
2
Kumar, Vinod
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Malhotra, Naresh K.
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Mokhtar, Sany Sanuri Mohd
2
Ndubisi, Nelson Oly
2
Petrescu, Maria
2
Phau, Ian
2
Prendergast, Gerard P.
2
Safari, Aswo
2
Sharma, Varinder M.
2
Shin, Sohyoun
2
Silva, Dirceu da
2
Svensson, Göran
2
Trivedi, Jay
2
Tsai, Wanhsiu Sunny
2
Wong, Amy
2
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Published in...
All
Journal of international consumer marketing
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
1,196
Journal of retailing and consumer services
1,009
Industrial marketing management : the international journal for industrial and high-tech firms
696
International journal of hospitality management
397
The journal of product & brand management
326
The journal of brand management : an international journal
314
Psychology & marketing
281
The journal of business & industrial marketing
278
The journal of services marketing
238
Asia Pacific journal of marketing and logistics
232
Journal of travel and tourism marketing
221
Journal of marketing
219
Journal of the Academy of Marketing Science
217
Journal of marketing communications
208
European journal of marketing : EJM
197
Journal of marketing management : MM
190
Journal of marketing research : JMR
187
Cogent business & management
182
Tourism management : research, policies, practice
178
International journal of contemporary hospitality management
177
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
177
Journal of strategic marketing
177
Journal of retailing
176
International journal of internet marketing and advertising : IJIMA
171
Marketing intelligence & planning
170
The service industries journal
165
Journal of hospitality marketing & management
163
Marketing letters : a journal of research in marketing
158
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
149
The international review of retail, distribution and consumer research
145
Journal of business-to-business marketing
140
International journal of consumer studies
139
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
International journal of retail & distribution management
134
International journal of advertising : the review of marketing communications
132
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
130
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
129
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
123
The journal of consumer marketing
121
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Source
All
ECONIS (ZBW)
277
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1
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277
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
3
The nexus between social media
marketing
efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
4
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
5
How does conformity shape influencer
marketing
in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
6
Relationship
marketing
and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
7
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
8
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
9
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
10
Influencer
marketing
: role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
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