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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"MacInnis, Deborah J."
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Consumer behaviour
6
Konsumentenverhalten
6
Brand image
3
Brand management
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Markenführung
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3
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2
Angst
1
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MacInnis, Deborah J.
Phau, Ian
8
Grewal, Dhruv
7
Khare, Arpita
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
Johnson, Lester W.
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Torres, Ivonne M.
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Ilicic, Jasmina
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Kulczynski, Alicia
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Lopes, Evandro Luiz
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Madadi, Rozbeh
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Schreier, Martin
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Sung, Yongjun
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Wagner, Ralf
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Wiedmann, Klaus-Peter
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Xue, Fei
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Ailawadi, Kusum L.
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Barone, Michael J.
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Borges, Adilson
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Journal of international consumer marketing
Journal of marketing
The journal of brand management : an international journal
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Foundations and trends in marketing : FTMKT
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Handbook of brand relationships
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Handbook on brand and experience management
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Journal of business research : JBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
6
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1
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
2
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
3
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
4
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
5
Savoring an upcoming experience affects ongoing and remembered consumption enjoyment
Chun, HaeEun Helen
;
Diehl, Kristin
;
MacInnis, Deborah J.
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011697841
Saved in:
6
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
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