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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Konsumentenverhalten
892
USA
210
United States
210
Markenimage
207
Brand management
199
Markenführung
199
Beziehungsmarketing
186
Relationship marketing
186
Marketing management
130
Marketingmanagement
130
Brand
116
Markenartikel
116
Social Web
113
Social web
113
Advertising effects
97
Werbewirkung
97
Internet marketing
96
Online-Marketing
96
China
94
Advertising
87
Werbung
86
Customer satisfaction
83
Kundenzufriedenheit
83
Marketing
76
Kulturelle Identität
74
Designation of origin
73
Herkunftsbezeichnung
73
Online retailing
73
Online-Handel
73
Viral marketing
69
Virales Marketing
69
Innovation
65
Einzelhandel
61
Retail trade
61
Dienstleistungsqualität
60
Service quality
60
National culture
55
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Article
935
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3
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Article in journal
Case study
Konferenzbeitrag
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Aufsatz in Zeitschrift
938
Collection of articles of several authors
3
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3
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2
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2
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English
938
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Grewal, Dhruv
8
Khare, Arpita
8
Palmatier, Robert W.
7
Phau, Ian
7
Kumar, V.
6
Lysonski, Steven
6
Shoham, Aviv
6
Zhang, Dan
6
Chan, Kara
5
Durvasula, Srinivas
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Torres, Ivonne M.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Zúñiga, Miguel Ángel
5
Ailawadi, Kusum L.
4
Chikweche, Tendai
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Gavish, Yossi
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kannan, P. K.
4
Kushwaha, Tarun
4
Liu, Yu
4
Melnyk, Valentyna
4
Prendergast, Gerard P.
4
Segev, Sigal
4
Steenkamp, Jan-Benedict E. M.
4
Xue, Fei
4
Arora, Amit
3
Arora, Anshu
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Cui, Geng
3
Du, Rex Yuxing
3
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Journal of international consumer marketing
Journal of marketing
The journal of consumer marketing
Journal of business research : JBR
2,142
Journal of retailing and consumer services
1,951
International journal of consumer studies
764
International journal of hospitality management
748
Psychology & marketing
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
The journal of brand management : an international journal
481
The journal of product & brand management
456
Asia Pacific journal of marketing and logistics
412
Tourism management : research, policies, practice
388
Journal of travel and tourism marketing
386
European journal of marketing : EJM
385
Journal of marketing research : JMR
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of marketing management : MM
336
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
326
Journal of marketing communications
321
Journal of retailing
314
Cogent business & management
311
Marketing intelligence & planning
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of business ethics : JOBE
299
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
297
Journal of fashion marketing and management
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
276
International journal of contemporary hospitality management
275
The journal of services marketing
273
Technological forecasting & social change : an international journal
270
Journal of hospitality marketing & management
268
Journal of economic psychology : research in economic psychology and behavioral economics
263
Young consumers : insight and ideas for responsible marketers
259
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
938
Showing
1
-
10
of
938
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date (oldest first)
1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
5
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
6
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
9
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
10
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
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