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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~person:"Arora, Amit"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
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Brand management
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design newness
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diffusion branding
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experimental design
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experimental research
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hedonic versus utilitarian products
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incrementally new products
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levels of product involvement
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purchase intentions
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really new products
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Arora, Amit
Khare, Arpita
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
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6
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5
MacInnis, Deborah J.
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Kushwaha, Tarun
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Melnyk, Valentyna
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Steenkamp, Jan-Benedict E. M.
4
Torres, Ivonne M.
4
Xue, Fei
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Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Anshu
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
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Botti, Simona
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Chandukala, Sandeep R.
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Chikweche, Tendai
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Du, Rex Yuxing
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Journal of international consumer marketing
Journal of marketing
Journal of promotion management : JPM
2
International journal of cross cultural management
1
International journal of emerging markets
1
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ECONIS (ZBW)
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WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin
Arora, Anshu
;
Arora, Amit
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 135-161
Persistent link: https://www.econbiz.de/10011709326
Saved in:
2
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
3
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
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