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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~person:"Botti, Simona"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
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Konsumentenverhalten
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AI
1
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alienation
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breaking boundaries
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broad impact
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Botti, Simona
Khare, Arpita
8
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7
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7
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6
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5
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3
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3
Chikweche, Tendai
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Du, Rex Yuxing
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Eckhardt, Giana M.
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Journal of international consumer marketing
Journal of marketing
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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Commentary: how AI shapes consumer experiences and expectations
Cukier, Kenneth
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 152-155
Persistent link: https://www.econbiz.de/10012391432
Saved in:
2
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
3
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
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