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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~person:"Fazli-Salehi, Reza"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
Werbewirkung
2
Werbung
2
Beziehungsmarketing
1
Brand globalness
1
Brand loyalty
1
Consumer-brand relationship
1
Cross-cultural relations
1
Emotion
1
Ethnic disidentification
1
Ethnic group
1
Ethnische Gruppe
1
Interkulturelle Beziehungen
1
International competition
1
Internationaler Wettbewerb
1
Kulturelle Identität
1
Markentreue
1
Multicultural society
1
Multikulturelle Gesellschaft
1
National culture
1
Nationalkultur
1
Partial least squares
1
Partielle kleinste Quadrate
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Viral marketing
1
Virales Marketing
1
brand love
1
brand loyalty
1
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Article in journal
Case study
Konferenzbeitrag
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Aufsatz in Zeitschrift
3
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English
3
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Fazli-Salehi, Reza
Khare, Arpita
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Phau, Ian
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kannan, P. K.
4
Kushwaha, Tarun
4
Melnyk, Valentyna
4
Steenkamp, Jan-Benedict E. M.
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Chikweche, Tendai
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gavish, Yossi
3
Giesler, Markus
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Homburg, Christian
3
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Journal of international consumer marketing
Journal of marketing
Journal of consumer marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of internet commerce
1
Journal of marketing communications
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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1
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
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