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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~person:"Hennig-Thurau, Thorsten"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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Film industry
4
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3
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Hennig-Thurau, Thorsten
Khare, Arpita
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Phau, Ian
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Schreier, Martin
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Walker Reczek, Rebecca
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Ailawadi, Kusum L.
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Dahl, Darren W.
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Fuchs, Christoph
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4
Kannan, P. K.
4
Kushwaha, Tarun
4
Melnyk, Valentyna
4
Steenkamp, Jan-Benedict E. M.
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
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Botti, Simona
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Chandukala, Sandeep R.
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Chikweche, Tendai
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Du, Rex Yuxing
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Fang, Eric
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Fazli-Salehi, Reza
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3
Gavish, Yossi
3
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Journal of international consumer marketing
Journal of marketing
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing : ZFP ; journal of research and management
2
Academy of Management journal : AMJ
1
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
Psychology & marketing
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
3
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
Can automated group recommender systems help consumers make better choices?
Hennig-Thurau, Thorsten
;
Marchand, André
;
Marx, Paul
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 89-109
Persistent link: https://www.econbiz.de/10009782918
Saved in:
3
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
Saved in:
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