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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~subject:"Customer satisfaction"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Customer satisfaction
Konsumentenverhalten
607
Beziehungsmarketing
151
Relationship marketing
151
USA
150
United States
150
Brand management
147
Markenführung
147
Markenimage
136
Marketing management
104
Marketingmanagement
104
Social Web
89
Social web
89
Brand
78
Internet marketing
78
Markenartikel
78
Online-Marketing
78
Advertising
69
Kundenzufriedenheit
68
Werbung
68
China
66
Advertising effects
65
Werbewirkung
65
Marketing
63
Kulturelle Identität
62
Online retailing
59
Online-Handel
59
Innovation
58
Viral marketing
58
Virales Marketing
58
Designation of origin
51
Herkunftsbezeichnung
51
Dienstleistungsqualität
48
Service quality
48
International marketing
47
Internationales Marketing
47
New product development
47
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Undetermined
357
Free
27
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Article
680
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1
Type of publication (narrower categories)
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Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
681
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
681
Author
All
Kumar, V.
9
Homburg, Christian
8
Khare, Arpita
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Haws, Kelly L.
5
Luo, Xueming
5
MacInnis, Deborah J.
5
Phau, Ian
5
Schreier, Martin
5
Verhoef, Peter C.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Wieseke, Jan
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fornell, Claes
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Houston, Mark B.
4
Kannan, P. K.
4
Kushwaha, Tarun
4
Melnyk, Valentyna
4
Srinivasan, Raji
4
Steenkamp, Jan-Benedict E. M.
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Chikweche, Tendai
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
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Journal of international consumer marketing
Journal of marketing
Journal of business research : JBR
2,281
Journal of retailing and consumer services
2,052
International journal of hospitality management
916
International journal of consumer studies
772
Psychology & marketing
724
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
Tourism management : research, policies, practice
485
The journal of brand management : an international journal
484
The journal of product & brand management
458
Journal of travel and tourism marketing
454
Asia Pacific journal of marketing and logistics
448
European journal of marketing : EJM
410
Journal of marketing research : JMR
384
Journal of marketing management : MM
368
The journal of services marketing
357
Management science : journal of the Institute for Operations Research and the Management Sciences
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of retailing
344
Cogent business & management
340
International journal of contemporary hospitality management
336
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
331
The service industries journal
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
329
Journal of the Academy of Marketing Science
329
Journal of hospitality marketing & management
326
Journal of consumer behaviour : an international research review
319
Marketing letters : a journal of research in marketing
319
Journal of marketing communications
318
Journal of business ethics : JOBE
312
International journal of retail & distribution management
308
The journal of consumer marketing
305
The international review of retail, distribution and consumer research
303
Journal of fashion marketing and management
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
Technological forecasting & social change : an international journal
284
Marketing intelligence & planning
282
Journal of economic psychology : research in economic psychology and behavioral economics
265
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
254
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ECONIS (ZBW)
681
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1
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10
of
681
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
5
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
6
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
9
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
10
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
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