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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
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Brand image
Consumer behaviour
Cultural identity
Konsumentenverhalten
608
Beziehungsmarketing
151
Relationship marketing
151
USA
150
United States
150
Brand management
147
Markenführung
147
Markenimage
136
Marketing management
104
Marketingmanagement
104
Social Web
89
Social web
89
Brand
78
Markenartikel
78
Internet marketing
77
Online-Marketing
77
Advertising
69
Customer satisfaction
68
Kundenzufriedenheit
68
Werbung
68
China
66
Advertising effects
65
Werbewirkung
65
Marketing
63
Kulturelle Identität
62
Online retailing
59
Online-Handel
59
Innovation
58
Viral marketing
58
Virales Marketing
58
Designation of origin
51
Herkunftsbezeichnung
51
Dienstleistungsqualität
48
Service quality
48
New product development
47
Produktentwicklung
47
International marketing
46
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Undetermined
345
Free
25
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Article
638
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Case study
Konferenzbeitrag
Aufsatz in Zeitschrift
639
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
639
Author
All
Khare, Arpita
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Phau, Ian
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kannan, P. K.
4
Kushwaha, Tarun
4
Melnyk, Valentyna
4
Steenkamp, Jan-Benedict E. M.
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Chikweche, Tendai
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Fazli-Salehi, Reza
3
Ferraro, Rosellina
3
Gavish, Yossi
3
Giesler, Markus
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Homburg, Christian
3
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Published in...
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Journal of international consumer marketing
Journal of marketing
Journal of business research : JBR
2,142
Journal of retailing and consumer services
1,951
International journal of consumer studies
764
International journal of hospitality management
748
Psychology & marketing
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
The journal of brand management : an international journal
481
The journal of product & brand management
456
Asia Pacific journal of marketing and logistics
412
Tourism management : research, policies, practice
388
Journal of travel and tourism marketing
386
European journal of marketing : EJM
385
Journal of marketing research : JMR
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of marketing management : MM
336
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
326
Journal of marketing communications
321
Journal of retailing
314
Cogent business & management
311
Marketing intelligence & planning
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of business ethics : JOBE
299
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
297
Journal of fashion marketing and management
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
276
International journal of contemporary hospitality management
275
The journal of services marketing
273
Technological forecasting & social change : an international journal
270
Journal of hospitality marketing & management
268
Journal of economic psychology : research in economic psychology and behavioral economics
263
Young consumers : insight and ideas for responsible marketers
259
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
639
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1
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10
of
639
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
5
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
6
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
9
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
10
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
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