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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Arora, Amit"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Arora, Amit
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Journal of international consumer marketing
Journal of marketing communications
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International journal of emerging markets
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ECONIS (ZBW)
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WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin
Arora, Anshu
;
Arora, Amit
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 135-161
Persistent link: https://www.econbiz.de/10011709326
Saved in:
2
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
3
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
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