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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Belanche, Daniel"
~person:"Chen, Chen-yueh"
~person:"Raja, Md Washim"
~person:"Sivakumaran, Bharadhwaj"
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Advertising effects
8
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8
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5
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4
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4
Internet marketing
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Music
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Belanche, Daniel
Chen, Chen-yueh
Raja, Md Washim
Sivakumaran, Bharadhwaj
Bellman, Steven
5
Varan, Duane
5
Muehling, Darrel D.
4
Neijens, Peter C.
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Pelsmacker, Patrick de
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2
Bailey, Ainsworth Anthony
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Journal of international consumer marketing
Journal of marketing communications
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
8
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1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
3
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
4
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
5
Ethical limits to the intrusiveness of online advertising formats : a critical review of Better Ads Standards
Belanche, Daniel
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 685-701
Persistent link: https://www.econbiz.de/10012203358
Saved in:
6
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
7
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
8
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
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