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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Brand management"
~subject:"National culture"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Einkaufsverhalten"
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Brand management
National culture
Consumer behaviour
614
Konsumentenverhalten
614
Advertising effects
152
Werbewirkung
152
Brand image
144
Markenimage
144
Markenführung
130
Advertising
114
Werbung
112
Internet marketing
92
Online-Marketing
92
Social Web
67
Social web
67
Brand
60
Markenartikel
60
Cultural identity
55
Kulturelle Identität
55
China
48
Designation of origin
48
Herkunftsbezeichnung
48
Viral marketing
48
Virales Marketing
48
Beziehungsmarketing
43
Relationship marketing
43
USA
41
United States
41
Nationalkultur
38
Online retailing
38
Online-Handel
38
Marketing management
37
Marketingmanagement
37
Comparison
32
Emotion
32
Vergleich
32
India
29
Indien
29
Luxury goods
29
Luxusgüter
29
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Undetermined
118
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5
Type of publication
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Article
163
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
163
Language
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English
163
Author
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Fazli-Salehi, Reza
4
Madadi, Rozbeh
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Gavish, Yossi
3
Nagar, Komal
3
Shoham, Aviv
3
Arora, Amit
2
Arora, Anshu
2
Kang, Inwon
2
Kim, Dong Hoo
2
Kim, Jooyoung
2
Kim, Soojin
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
McIntyre, John R.
2
Muehling, Darrel D.
2
Phau, Ian
2
Rita, Paulo
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Srivastava, R. K.
2
Sung, Yongjun
2
Supphellen, Magne
2
Tsai, Wanhsiu Sunny
2
Wu, Jun
2
İpek, İlayda
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Acikdilli, Gaye
1
Agnihotri, Arpita
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alarcón-del-Amo, María-del-Carmen
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alhajsaleh, Nael
1
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Published in...
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Journal of international consumer marketing
Journal of marketing communications
Journal of business research : JBR
438
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
265
Asia Pacific journal of marketing and logistics
99
Psychology & marketing
95
European journal of marketing : EJM
81
International journal of hospitality management
76
Journal of global marketing
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing intelligence & planning
61
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
International marketing review
58
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
52
Journal of marketing management : MM
51
International journal of consumer studies
50
The journal of consumer marketing
50
Cogent business & management
49
Journal of marketing
49
Journal of the Academy of Marketing Science
49
Journal of promotion management : JPM
48
Journal of fashion marketing and management
46
Journal of international marketing
43
International journal of retail & distribution management
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of Islamic marketing
38
International journal of contemporary hospitality management
34
Journal of travel and tourism marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of retailing
33
European journal of marketing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
4
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
5
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
6
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
7
A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
8
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
9
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
10
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
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