Luxury values perceptions in Chinese and English : deviation from national cultures
Nga-Ki Mavis Ho
| Year of publication: |
2022
|
|---|---|
| Authors: | Ho, Nga-Ki Mavis |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 3, p. 255-269
|
| Subject: | Appraisal | Chinese culture | Hofstede | Luxury marketing communication | luxury values perception (LVP) | Luxusgüter | Luxury goods | China | Wahrnehmung | Perception | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Kollektivismus | Collectivism | Soziale Werte | Social values |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2021.1950094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361415