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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Brand management"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
952
Konsumentenverhalten
952
Brand image
145
Markenimage
145
Markenführung
133
Beziehungsmarketing
88
Relationship marketing
88
Advertising effects
80
Werbewirkung
80
Internet marketing
73
Online-Marketing
73
Market research
69
Marktforschung
69
Brand
66
Markenartikel
66
USA
66
United States
66
Social Web
62
Social web
62
Experiment
59
Online retailing
57
Online-Handel
57
Advertising
53
Werbung
53
Cultural identity
52
Kulturelle Identität
52
Viral marketing
51
Virales Marketing
51
Designation of origin
47
Herkunftsbezeichnung
47
Emotion
44
China
43
Einzelhandel
43
Retail trade
43
Theorie
42
Theory
42
Präferenztheorie
41
Theory of preferences
41
Marketing management
39
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Article
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133
Aufsatz in Zeitschrift
133
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English
133
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Batra, Rajeev
3
Ailawadi, Kusum L.
2
Arora, Amit
2
Arora, Anshu
2
Bagozzi, Richard P.
2
Brasel, S. Adam
2
Brooks, Gillian
2
Cutright, Keisha M.
2
Dahl, Darren W.
2
Fazli-Salehi, Reza
2
Feinberg, Fred M.
2
Fuchs, Christoph
2
Janiszewski, Chris A.
2
Kang, Inwon
2
Koo, Jakyung
2
Kumar, V.
2
Kwak, Hyokjin
2
Lopes, Evandro Luiz
2
MacInnis, Deborah J.
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Paharia, Neeru
2
Peres, Renana
2
Phau, Ian
2
Puzakova, Marina
2
Swaminathan, Vanitha
2
Thompson, Scott A.
2
Torres, Ivonne M.
2
Walker Reczek, Rebecca
2
Wedel, Michel
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Affonso, Felipe M.
1
Agnihotri, Arpita
1
Agrawal, Nidhi
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Amaldoss, Wilfred
1
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Journal of international consumer marketing
Journal of marketing research : JMR
Journal of marketing
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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133
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
7
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
8
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
9
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
10
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
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