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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand management"
~subject:"Marktforschung"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Marktforschung
Consumer behaviour
662
Konsumentenverhalten
662
Brand image
100
Markenimage
100
Markenführung
87
Market research
65
Advertising effects
59
Werbewirkung
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Cultural identity
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Kulturelle Identität
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Experiment
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Designation of origin
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Online-Marketing
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Präferenztheorie
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Theory of preferences
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Beziehungsmarketing
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Relationship marketing
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Advertising
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Online retailing
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Online-Handel
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Emotion
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National culture
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Nationalkultur
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Social Web
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Social web
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Comparison
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Vergleich
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Cognition
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Kognition
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Dahl, Darren W.
5
Dhar, Ravi
3
Fitzsimons, Gavan J.
3
Kamakura, Wagner A.
3
Patrick, Vanessa M.
3
Pieters, Rik
3
Wedel, Michel
3
Zhao, Min
3
Aribarg, Anocha
2
Arora, Amit
2
Arora, Anshu
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Bagozzi, Richard P.
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Batra, Rajeev
2
Baumgartner, Hans
2
Cheema, Amar
2
Cutright, Keisha M.
2
Du, Rex Yuxing
2
Fazli-Salehi, Reza
2
Feinberg, Fred M.
2
Fishbach, Ayelet
2
Hagtvedt, Henrik
2
Jong, Martijn G. de
2
Kang, Inwon
2
Keinan, Anat
2
Khan, Uzma
2
Kivetz, Ran
2
Koo, Jakyung
2
Kumar, V.
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Nelson, Leif D.
2
Phau, Ian
2
Simmons, Joseph P.
2
Torres, Ivonne M.
2
Verbeke, Willem J. M. I.
2
Wu, Jun
2
Wyer, Robert S.
2
Zhu, Meng
2
Zúñiga, Miguel Ángel
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Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
439
The journal of product & brand management
285
The journal of brand management : an international journal
277
Journal of retailing and consumer services
266
Psychology & marketing
100
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
82
International journal of hospitality management
76
Journal of marketing communications
74
Journal of marketing management : MM
68
Marketing letters : a journal of research in marketing
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Marketing intelligence & planning
64
Journal of strategic marketing
62
SpringerLink / Bücher
59
International journal of advertising : the review of marketing communications
58
Journal of the Academy of Marketing Science
58
Qualitative market research : an international journal
57
Journal of promotion management : innovations in planning and applied research
56
International journal of consumer studies
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
International journal of internet marketing and advertising : IJIMA
51
International marketing review
50
Journal of fashion marketing and management
50
Journal of marketing
50
Cogent business & management
49
Journal of global marketing
48
Journal of promotion management : JPM
48
The journal of consumer marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
International journal of market research : JMRS ; the journal of the Market Research Society
41
The IUP journal of brand management : IJBRM
40
International journal of market research
37
European journal of marketing
36
International journal of retail & distribution management
36
Journal of international marketing
35
Journal of Islamic marketing
34
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ECONIS (ZBW)
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
5
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
6
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
7
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
8
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
9
How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
Saved in:
10
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
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