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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand management"
~subject:"National culture"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
National culture
Consumer behaviour
662
Konsumentenverhalten
662
Brand image
100
Markenimage
100
Markenführung
87
Market research
65
Marktforschung
65
Advertising effects
59
Werbewirkung
59
Cultural identity
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Kulturelle Identität
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Präferenztheorie
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Comparison
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Fazli-Salehi, Reza
3
Gavish, Yossi
3
Madadi, Rozbeh
3
Shoham, Aviv
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Arora, Amit
2
Arora, Anshu
2
Batra, Rajeev
2
Feinberg, Fred M.
2
Kang, Inwon
2
Koo, Jakyung
2
Kumar, V.
2
Lopes, Evandro Luiz
2
McIntyre, John R.
2
Phau, Ian
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Tsai, Wanhsiu Sunny
2
Wedel, Michel
2
Wu, Jun
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Acikdilli, Gaye
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Amaldoss, Wilfred
1
Amarullah, Dudi
1
Anand, Sandip
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Andrews, Lynda
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Aribarg, Anocha
1
Arnita, Devi
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Arora, Neeraj
1
Asmat Nizam Abdul Talib
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Bacouël-Jentjens, Sabine
1
Bagozzi, Richard P.
1
Bahhouth, Victor
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Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
438
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
265
Asia Pacific journal of marketing and logistics
99
Psychology & marketing
95
European journal of marketing : EJM
81
International journal of hospitality management
76
Journal of marketing communications
75
Journal of global marketing
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing intelligence & planning
61
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
International marketing review
58
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of marketing management : MM
51
International journal of consumer studies
50
The journal of consumer marketing
50
Cogent business & management
49
Journal of marketing
49
Journal of the Academy of Marketing Science
49
Journal of promotion management : JPM
48
SpringerLink / Bücher
48
Journal of fashion marketing and management
46
Journal of international marketing
43
International journal of retail & distribution management
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of Islamic marketing
38
International journal of contemporary hospitality management
34
Journal of travel and tourism marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
European journal of marketing
32
Journal of retailing
32
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ECONIS (ZBW)
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
3
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
4
A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
5
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
6
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
7
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
8
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
9
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
10
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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