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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand management"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
USA
Consumer behaviour
662
Konsumentenverhalten
662
Brand image
100
Markenimage
100
Markenführung
87
Market research
65
Marktforschung
65
Advertising effects
59
Werbewirkung
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Cultural identity
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Kulturelle Identität
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Experiment
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Präferenztheorie
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Social web
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Comparison
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Vergleich
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Kognition
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Phau, Ian
3
Arora, Amit
2
Arora, Anshu
2
Batra, Rajeev
2
Clark, Ronald A.
2
Fazli-Salehi, Reza
2
Feinberg, Fred M.
2
Gijsbrechts, Els
2
Haytko, Diana L.
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Hermans, Charles M.
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Kang, Inwon
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Koo, Jakyung
2
Kumar, V.
2
Liu, Yu
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Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Salisbury, Linda Court
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
2
Wedel, Michel
2
Wu, Jun
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
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Albers, Sönke
1
Allan, David
1
Amaldoss, Wilfred
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Anand, Sandip
1
Andrews, Lynda
1
Argo, Jennifer
1
Aribarg, Anocha
1
Arnita, Devi
1
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1
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Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
473
Journal of retailing and consumer services
321
The journal of product & brand management
292
The journal of brand management : an international journal
277
Working paper / National Bureau of Economic Research, Inc.
247
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
Psychology & marketing
151
International journal of hospitality management
124
Asia Pacific journal of marketing and logistics
97
Journal of fashion marketing and management
95
European journal of marketing : EJM
92
International journal of consumer studies
81
Journal of marketing communications
80
The journal of consumer marketing
80
Journal of the Academy of Marketing Science
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Marketing intelligence & planning
67
Journal of marketing
66
International journal of retail & distribution management
64
Journal of strategic marketing
61
International journal of advertising : the review of marketing communications
60
Marketing letters : a journal of research in marketing
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing management : MM
58
Journal of global marketing
57
Journal of promotion management : JPM
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
International marketing review
54
SpringerLink / Bücher
54
NBER working paper series
53
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of travel and tourism marketing
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Cogent business & management
46
American journal of agricultural economics
44
International journal of advertising : the quarterly review of marketing communications
44
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ECONIS (ZBW)
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
5
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
6
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
7
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
8
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
9
How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
Saved in:
10
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
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