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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand management"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
United States
Consumer behaviour
655
Konsumentenverhalten
655
Brand image
99
Markenimage
99
Markenführung
86
Market research
65
Marktforschung
65
Advertising effects
59
Werbewirkung
59
Cultural identity
49
Kulturelle Identität
49
Experiment
48
USA
46
Designation of origin
43
Herkunftsbezeichnung
43
Brand
42
China
42
Internet marketing
42
Markenartikel
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Online-Marketing
42
Präferenztheorie
40
Theory of preferences
40
Beziehungsmarketing
37
Relationship marketing
37
Advertising
36
Werbung
36
Emotion
35
Online retailing
35
Online-Handel
35
National culture
33
Nationalkultur
33
Social Web
32
Social web
32
Comparison
30
Vergleich
30
Cognition
29
Kognition
29
Perception
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Article
127
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127
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English
127
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Phau, Ian
3
Arora, Amit
2
Arora, Anshu
2
Batra, Rajeev
2
Clark, Ronald A.
2
Fazli-Salehi, Reza
2
Feinberg, Fred M.
2
Gijsbrechts, Els
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Kang, Inwon
2
Koo, Jakyung
2
Kumar, V.
2
Liu, Yu
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Salisbury, Linda Court
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
2
Wedel, Michel
2
Wu, Jun
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Albers, Sönke
1
Allan, David
1
Amaldoss, Wilfred
1
Anand, Sandip
1
Andrews, Lynda
1
Argo, Jennifer
1
Aribarg, Anocha
1
Arnita, Devi
1
Arora, Neeraj
1
Avery, Jill
1
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Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
451
Journal of retailing and consumer services
321
The journal of product & brand management
292
The journal of brand management : an international journal
269
Working paper / National Bureau of Economic Research, Inc.
247
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
Psychology & marketing
151
International journal of hospitality management
124
Asia Pacific journal of marketing and logistics
97
Journal of fashion marketing and management
95
European journal of marketing : EJM
92
International journal of consumer studies
81
Journal of marketing communications
80
The journal of consumer marketing
80
Journal of the Academy of Marketing Science
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Marketing intelligence & planning
67
International journal of retail & distribution management
64
Journal of marketing
62
Marketing letters : a journal of research in marketing
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing management : MM
58
Journal of global marketing
57
Journal of promotion management : JPM
57
International journal of advertising : the review of marketing communications
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
International marketing review
54
SpringerLink / Bücher
53
NBER working paper series
52
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of strategic marketing
49
Journal of travel and tourism marketing
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
American journal of agricultural economics
44
Cogent business & management
44
International journal of advertising : the quarterly review of marketing communications
44
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ECONIS (ZBW)
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51
Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza
;
Pool, Javad Khazaei
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
Saved in:
52
Translating brand names effectively : brand attitude reversal and perceived brand name translation relevance in an emerging market
Chao, Paul
;
Lin, Shengdong
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 120-134
Persistent link: https://www.econbiz.de/10011709305
Saved in:
53
Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.
;
Kurpis, Lada Helen V.
;
Supphellen, Magne
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
Saved in:
54
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
55
Personal interest branding : source of price premium
Suchomelova, Aneta
;
Prochazka, Jakub
;
Durinik, Michal
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 27-34
Persistent link: https://www.econbiz.de/10011669312
Saved in:
56
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
57
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
58
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
59
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
60
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
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