Personal interest branding : source of price premium
Year of publication: |
January-February 2017
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Authors: | Suchomelova, Aneta ; Prochazka, Jakub ; Durinik, Michal |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 1, p. 27-34
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Subject: | Conspicuous consumption | field experiment | Flamenco | personal branding | positional goods | status consumption | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Nachfrageinterdependenz | Interdependent preferences | Sozialer Status | Social status | Markenimage | Brand image | Luxusgüter | Luxury goods | Feldforschung | Field research |
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