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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand management"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
662
Konsumentenverhalten
662
Brand image
100
Markenimage
100
Markenführung
87
Market research
65
Marktforschung
65
Advertising effects
59
Werbewirkung
59
Cultural identity
50
Kulturelle Identität
50
Experiment
48
USA
46
United States
46
Designation of origin
44
Herkunftsbezeichnung
44
Brand
43
China
43
Internet marketing
43
Markenartikel
43
Online-Marketing
43
Präferenztheorie
40
Theory of preferences
40
Beziehungsmarketing
37
Relationship marketing
37
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Emotion
35
National culture
34
Nationalkultur
34
Social Web
32
Social web
32
Comparison
30
Vergleich
30
Cognition
29
Kognition
29
Perception
29
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1
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Article
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87
Aufsatz in Zeitschrift
87
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English
87
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Arora, Amit
2
Arora, Anshu
2
Batra, Rajeev
2
Fazli-Salehi, Reza
2
Feinberg, Fred M.
2
Kang, Inwon
2
Koo, Jakyung
2
Kumar, V.
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Torres, Ivonne M.
2
Wedel, Michel
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Amaldoss, Wilfred
1
Anand, Sandip
1
Andrews, Lynda
1
Aribarg, Anocha
1
Arnita, Devi
1
Arora, Neeraj
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Bacouël-Jentjens, Sabine
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Banerjee, Shubhomoy
1
Baumgartner, Hans
1
Bettman, James R.
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Boksem, Maarten
1
Boyle, Peter J.
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Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Journal of strategic marketing
62
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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41
The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
42
Determinants of African women's brand sensitivity toward cosmetics
Korai, Bernard
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011744272
Saved in:
43
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
44
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
45
Translating brand names effectively : brand attitude reversal and perceived brand name translation relevance in an emerging market
Chao, Paul
;
Lin, Shengdong
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 120-134
Persistent link: https://www.econbiz.de/10011709305
Saved in:
46
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
47
Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
48
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
49
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
50
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
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