The formation of brand loyalty : a partial dual-factor explanation
Yueli Zhang and Feng Liu
| Year of publication: |
July-September 2017
|
|---|---|
| Authors: | Zhang, Yueling ; Liu, Feng |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 4, p. 239-249
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| Subject: | Brand loyalty | brand satisfaction | brand trust | hygienic factor | motivator | SEM | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Vertrauen | Confidence | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2017.1303416 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744268