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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Phau, Ian"
~subject:"Markenimage"
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Markenimage
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Brand
3
Brand image
3
Markenartikel
3
Luxury goods
2
Luxusgüter
2
Australia
1
Australien
1
Brand extension
1
Fashion
1
Jugendliche
1
Markentransfer
1
Mode
1
Rules of origin
1
Social status
1
Sozialer Status
1
Ursprungsregeln
1
Youth
1
brand familiarity
1
brand strategies
1
competitive advantage
1
consumer risks
1
extrinsic cues
1
ingredient authenticity
1
ingredient branding
1
luxury branding
1
me-too brand
1
me-too brands
1
perceived quality
1
perceived risk
1
prototypical brand
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prototypical brands
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purchase intention
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scale development
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Phau, Ian
Arora, Amit
3
Arora, Anshu
3
Arli, Denni
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Kim, Eunice
2
Koo, Jakyung
2
Lee, Sangwon
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Quintal, Vanessa
2
Torres, Ivonne M.
2
Wu, Jun
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agheshlouei, Hamed
1
Agnihotri, Arpita
1
Ahern, Lee
1
Ahn, Euijin
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Anand, Sandip
1
Anderson, Ronald
1
Arnita, Devi
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Barnes, Liz
1
Bellur, Saraswathi
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Bhat, Savita
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Blanes, Ramona
1
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Bui Nhat Vuong
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Journal of international consumer marketing
Journal of promotion management : JPM
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Journal of fashion marketing and management
2
Marketing intelligence & planning
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
3
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Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
2
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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