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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Market : review for marketing theory and practice"
~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
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Search: subject:"Fashion"
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Markenimage
Fashion
23
Mode
23
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
15
Markenführung
15
Luxury goods
10
Luxusgüter
10
Brand image
7
Fashion marketing
6
Bekleidungsindustrie
5
Clothing industry
5
Textile distribution
5
Textilhandel
5
Brand
4
Internet marketing
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Beziehungsmarketing
3
Marketing
3
Relationship marketing
3
Social Web
3
Social media
3
Social web
3
Advertising effects
2
Australia
2
Australien
2
Brand luxury
2
Consumer behavior
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer value
2
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7
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English
7
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Ballina, Isabel de la
1
Ballina, Javier F. de la
1
Cheong, Edith
1
Czarnecka, Barbara
1
De Vita, Jennifer
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Herstein, Ram
1
Lebcir, Mohamed
1
Lecki, Natascha Katharina
1
Mao, Wen
1
Nuttapol Assarut
1
Phau, Ian
1
Pontes, Nicolas
1
Schivinski, Bruno
1
Sihvonen, Jenniina
1
Srisomthavil, Natee
1
Stavropoulos, Vasileios
1
Turunen, Linda Lisa Maria
1
Watson, Anna
1
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Journal of international consumer marketing
Market : review for marketing theory and practice
The journal of product & brand management
Journal of fashion marketing and management
22
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
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ECONIS (ZBW)
7
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1
Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention
Srisomthavil, Natee
;
Nuttapol Assarut
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
Saved in:
3
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
4
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
Saved in:
5
Scarcity as a desirable attribute of luxury
fashion
brands in millennial marketing
Ballina, Javier F. de la
;
Ballina, Isabel de la
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Saved in:
6
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
7
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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