//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"India"
~subject:"Tourism marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
India
Tourism marketing
Product Placement
11
Product placement
11
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Fernsehprogramm
4
Television programme
4
Brand image
3
Fernsehwerbung
3
Markenimage
3
Television advertising
3
USA
3
United States
3
Destination management
2
Destinationsmanagement
2
Film
2
Film industry
2
Filmwirtschaft
2
Holiday behaviour
2
Indien
2
South Korea
2
Südkorea
2
Tourismusmarketing
2
Urlaubsverhalten
2
Advertising media
1
Australia
1
Australien
1
Brand awareness
1
Brand integration
1
Brand management
1
Cognition
1
Community
1
Comparison
1
Definition
1
Depth of processing
1
Destination marketing
1
Destination placement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Barn, Sukhbinder
1
Childs, Michelle
1
Jung, Eunkyeong
1
Pandelaere, Mario
1
Tessitore, Tina
1
Van Kerckhove, Anneleen
1
Published in...
All
Journal of international consumer marketing
Marketing intelligence & planning
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Tourism management : research, policies, practice
Journal of Indian business research
2
Business environment in India : some aspects
1
Business of bollywood : the changing dimensions
1
Digital transformation, strategic resilience, cyber security and risk management
1
Enlightening tourism : ET ; a pathmaking journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of emerging markets
1
International journal of management & transformation : ... annual edition
1
Jahrbuch für Fremdenverkehr : Publikation des Deutschen Wirtschaftswissenschaftlichen Instituts für Fremdenverkehr e.V. and der Universität Münche (dwif e.V.)
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of media business studies
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
1
Marketing in the new global order : challenges and opportunities
1
The marketing review
1
Tourism and hospitality planning & development
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
2
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
3
Product placement in Bollywood movies
Barn, Sukhbinder
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 976-980
Persistent link: https://www.econbiz.de/10009526311
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->