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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The IUP journal of marketing management : IJMM"
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Markenimage
Fashion
10
Mode
10
Consumer behaviour
8
Konsumentenverhalten
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Luxury goods
6
Luxusgüter
6
Brand management
5
Markenführung
5
Brand image
3
Australia
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Australien
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Social status
2
Sozialer Status
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Textile distribution
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Textilhandel
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fashion
2
(un)veiling
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Advertising effects
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Bekleidungsindustrie
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Betriebsform
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand
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Brand extension
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Canada
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China
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Clothing industry
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Comparison
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Conformity
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Consumer attitudes
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Consumer behavior
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Electronic Commerce
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English
3
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Cheong, Edith
1
Pareek, Ashish
1
Phau, Ian
1
Rishi, Bikramjit
1
Rubab, Nida
1
Sandhu, Kamran Yousef
1
Shaheen, Muhammad
1
Shoukat, Shameem
1
Tak, Preeti
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Journal of international consumer marketing
The IUP journal of marketing management : IJMM
Journal of fashion marketing and management
22
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Management decision
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
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ECONIS (ZBW)
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1
The impact of website designing factors on online purchase intention : evidence from
fashion
brands
Rubab, Nida
;
Shoukat, Shameem
;
Shaheen, Muhammad
; …
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10012113763
Saved in:
2
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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