//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Mirzaei, Abas"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Brand
2
Markenartikel
2
brand equity
2
brand health
2
Brand purpose
1
Gesundheit
1
Health
1
Higher education institution
1
Hochschule
1
Leximancer
1
Marketing management
1
Marketingmanagement
1
NPO brand personality
1
Non-profit branding
1
Nonprofit marketing
1
Nonprofit organization
1
Nonprofit-Marketing
1
Nonprofit-Organisation
1
Social branding
1
brand associations
1
brand performance
1
branding
1
content analysis
1
higher education
1
marketing accountability
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Mirzaei, Abas
Phau, Ian
9
Khare, Arpita
7
Johnson, Lester W.
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Baxter, Stacey M.
4
Fazli-Salehi, Reza
4
Fetscherin, Marc
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Lopes, Evandro Luiz
4
Madadi, Rozbeh
4
Sung, Yongjun
4
Wagner, Ralf
4
Wiedmann, Klaus-Peter
4
Xue, Fei
4
Zarantonello, Lia
4
Zhang, Dan
4
Abratt, Russell
3
Arora, Amit
3
Arora, Anshu
3
Butcher, Luke
3
Casidy, Riza
3
Chikweche, Tendai
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gabrielli, Veronica
3
Gavish, Yossi
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Lee, Sangwon
3
Liu, Yu
3
Meng, Juan
3
more ...
less ...
Published in...
All
Journal of international consumer marketing
The journal of brand management : an international journal
Journal of advertising
1
Journal of business research : JBR
1
Journal of international marketing and marketing research
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
2
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
3
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->