Exploring brand purpose dimensions for non-profit organizations
Year of publication: |
2021
|
---|---|
Authors: | Mirzaei, Abas ; Webster, Cynthia M. ; Siuki, Helen |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 2, p. 186-198
|
Subject: | Brand purpose | Non-profit branding | Social branding | NPO brand personality | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Nonprofit-Marketing | Nonprofit marketing |
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