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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~subject:"Brand"
~type_genre:"Article in journal"
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Azar, Salim L.
Fetscherin, Marc
5
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Veloutsou, Cleopatra
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Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
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2
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
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