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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~person:"Leingpibul, Thaweephan"
~subject:"Brand"
~type_genre:"Article in journal"
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Leingpibul, Thaweephan
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Journal of international consumer marketing
The journal of product & brand management
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The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
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2
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
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