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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~person:"Torres, Ivonne M."
~subject:"Brand"
~type_genre:"Article in journal"
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Torres, Ivonne M.
Fetscherin, Marc
5
Guzman, Francisco
5
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
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Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Services marketing quarterly
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ECONIS (ZBW)
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The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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