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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"Cultural identity"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Brand
Cultural identity
Consumer behaviour
711
Konsumentenverhalten
711
Brand management
342
Markenführung
342
Brand image
313
Markenimage
313
Markenartikel
200
Beziehungsmarketing
116
Relationship marketing
116
Social Web
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Social web
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Internet marketing
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Online-Marketing
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Preismanagement
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Personality psychology
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Fetscherin, Marc
5
Guzman, Francisco
5
Fazli-Salehi, Reza
3
Madadi, Rozbeh
3
Sharma, Piyush
3
Torres, Ivonne M.
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Zúñiga, Miguel Ángel
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Chandrasekara, Ruwangi
2
Grappi, Silvia
2
Hegner, Sabrina
2
Leingpibul, Thaweephan
2
Lopes, Evandro Luiz
2
Maehle, Natalia
2
Manrai, Ajay K.
2
Mooij, Marieke K. de
2
Nguyen Thi Cam Le
2
Odoom, Raphael
2
Phau, Ian
2
Pinto, Diego Costa
2
Roy, Rajat
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Silva, Dirceu da
2
Sreejesh, S.
2
Supphellen, Magne
2
Taute, Harry A.
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Trudeau H., Sabrina
2
Vera, Jorge
2
Vo Thi Quy
2
Wijetunga, Dinuka
2
Yoo, Boonghee
2
Zeelenberg, Marcel
2
Abalkhail, Tagreed Saleh
1
Abbott, Rachael
1
Abratt, Russell
1
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Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
287
The journal of brand management : an international journal
196
Journal of retailing and consumer services
161
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
53
European journal of marketing : EJM
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
The journal of consumer marketing
44
International marketing review
43
Journal of global marketing
39
Marketing letters : a journal of research in marketing
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of international marketing
38
International journal of consumer studies
37
Journal of marketing communications
36
Journal of fashion marketing and management
35
International journal of hospitality management
34
Journal of strategic marketing
32
Marketing intelligence & planning
32
Journal of promotion management : JPM
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
29
Journal of the Academy of Marketing Science
28
Journal of promotion management : innovations in planning and applied research
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of marketing
25
Cogent business & management
24
International journal of advertising : the quarterly review of marketing communications
23
Journal of marketing management : MM
23
Journal of retailing
23
International journal of advertising : the review of marketing communications
22
International journal of market research
22
International journal of retail & distribution management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Qualitative market research : an international journal
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Young consumers : insight and ideas for responsible marketers
21
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ECONIS (ZBW)
250
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1
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
5
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
6
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
Saved in:
7
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
8
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
9
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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