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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Brand
Luxusgüter
Consumer behaviour
711
Konsumentenverhalten
711
Brand management
342
Markenführung
342
Brand image
313
Markenimage
313
Markenartikel
200
Beziehungsmarketing
116
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
65
Online-Marketing
65
Luxury goods
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Designation of origin
56
Herkunftsbezeichnung
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54
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50
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Cultural identity
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35
Preismanagement
33
Pricing strategy
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Personality psychology
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Guzman, Francisco
6
Fetscherin, Marc
5
Phau, Ian
4
Kang, Jiyun
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Bashir, Irfan
2
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2
Fazili, Asif Iqbal
2
Fazli-Salehi, Reza
2
Grappi, Silvia
2
Hegner, Sabrina
2
Jain, Sheetal
2
Kapferer, Jean-Noël
2
Khan, Sameeullah
2
Leingpibul, Thaweephan
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Maehle, Natalia
2
Nguyen Thi Cam Le
2
Odoom, Raphael
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Roy, Rajat
2
Roy, Subhadip
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Torres, Ivonne M.
2
Trudeau H., Sabrina
2
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2
Valette-Florence, Pierre
2
Vera, Jorge
2
Vo Thi Quy
2
Wiedmann, Klaus-Peter
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
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Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
337
Journal of retailing and consumer services
215
The journal of brand management : an international journal
214
Psychology & marketing
82
Journal of fashion marketing and management
63
Asia Pacific journal of marketing and logistics
55
International journal of hospitality management
50
European journal of marketing : EJM
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
The journal of consumer marketing
41
Marketing intelligence & planning
39
Marketing letters : a journal of research in marketing
37
International marketing review
35
Journal of strategic marketing
35
International journal of consumer studies
34
International journal of retail & distribution management
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
Journal of marketing communications
33
International journal of advertising : the review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Cogent business & management
30
Journal of marketing
28
Journal of global fashion marketing : JGfM
27
Journal of global marketing
27
Journal of the Academy of Marketing Science
27
Journal of promotion management : JPM
26
Journal of promotion management : innovations in planning and applied research
26
Journal of retailing
26
European journal of marketing
25
International journal of market research : JMRS ; the journal of the Market Research Society
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
The IUP journal of brand management : IJBRM
24
Journal of marketing management : MM
23
Journal of travel and tourism marketing
22
Qualitative market research : an international journal
22
Young consumers : insight and ideas for responsible marketers
22
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ECONIS (ZBW)
244
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244
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
4
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
5
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
6
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
7
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
8
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
9
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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