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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"National culture"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Brand
National culture
Consumer behaviour
711
Konsumentenverhalten
711
Brand management
342
Markenführung
342
Brand image
313
Markenimage
313
Markenartikel
200
Beziehungsmarketing
116
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
65
Online-Marketing
65
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Luxusgüter
59
Designation of origin
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Preismanagement
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Fetscherin, Marc
5
Guzman, Francisco
5
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Madadi, Rozbeh
3
Shoham, Aviv
3
Torres, Ivonne M.
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Zúñiga, Miguel Ángel
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Grappi, Silvia
2
Hegner, Sabrina
2
Leingpibul, Thaweephan
2
Lopes, Evandro Luiz
2
Maehle, Natalia
2
Odoom, Raphael
2
Phau, Ian
2
Pinto, Diego Costa
2
Roy, Rajat
2
Sarkar, Abhigyan
2
Sharma, Piyush
2
Shobeiri, Saeed
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Sreejesh, S.
2
Supphellen, Magne
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abalkhail, Tagreed Saleh
1
Abbott, Rachael
1
Abratt, Russell
1
Acikdilli, Gaye
1
Agnihotri, Arpita
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
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Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
264
The journal of brand management : an international journal
190
Journal of retailing and consumer services
164
Psychology & marketing
68
Asia Pacific journal of marketing and logistics
58
European journal of marketing : EJM
48
Journal of global marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
The journal of consumer marketing
41
Marketing letters : a journal of research in marketing
36
International marketing review
34
Journal of marketing communications
33
Journal of fashion marketing and management
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Marketing intelligence & planning
31
International journal of consumer studies
30
Journal of strategic marketing
30
International journal of hospitality management
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Cogent business & management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of international marketing
27
Journal of marketing
26
Journal of the Academy of Marketing Science
26
Journal of promotion management : innovations in planning and applied research
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of promotion management : JPM
24
International journal of retail & distribution management
23
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Journal of marketing management : MM
21
Journal of retailing
21
European journal of marketing
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of Islamic marketing
19
Australasian marketing journal
18
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ECONIS (ZBW)
235
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235
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
6
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
7
A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
8
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
9
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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