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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
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Search: subject:"Fashion"
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Fashion
20
Mode
20
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
13
Markenführung
13
Luxury goods
8
Luxusgüter
8
Fashion marketing
6
Brand image
5
Markenimage
5
Bekleidungsindustrie
4
Brand
4
Clothing industry
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Textile distribution
4
Textilhandel
4
Beziehungsmarketing
3
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3
Marketingmanagement
3
Relationship marketing
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3
Social media
3
Social web
3
Advertising effects
2
Australia
2
Australien
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Brand luxury
2
Consumer behavior
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer value
2
Gender
2
Geschlecht
2
Gesellschaft
2
Kundenwert
2
Luxury branding
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English
22
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Bhaduri, Gargi
2
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Almutawaa, Doha Saleh
1
Bendoni, Wendy K.
1
Calvo Dopico, Domingo
1
Calvo Porral, Cristina
1
Casidy, Riza
1
Chang, Susan
1
Chen, Jia
1
Cheong, Edith
1
Cho, Jung Rim
1
Cooper, Tony
1
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1
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1
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1
Gilboa, Shaked
1
Ha-Brookshire, Jung E.
1
Herstein, Ram
1
Hughes, Mine Üçok
1
Ivens, Stefan
1
Jain, Sheetal
1
Jung, Sojin
1
Kim, Sanghee
1
Kim, Soyoung
1
Kim, Youn-kyung
1
Koo, Wanmo
1
Lebcir, Mohamed
1
Lecki, Natascha Katharina
1
Lee, Jung Eun
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Mandhachitara, Rujirutana
1
Mao, Wen
1
Morimoto, Mariko
1
M’Saad, Bouthaina
1
Pehlivan, Ekin
1
Phau, Ian
1
Piamphongsant, Thinada
1
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1
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1
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Journal of international consumer marketing
The journal of product & brand management
Journal of fashion marketing and management
240
Journal of retailing and consumer services
90
Journal of business research : JBR
71
Journal of global fashion marketing : JGfM
58
International journal of retail & distribution management
45
International journal of consumer studies
36
International journal of production economics
34
The international review of retail, distribution and consumer research
30
SpringerLink / Bücher
25
Cogent business & management
23
Asia Pacific journal of marketing and logistics
18
Business history
17
Young consumers : insight and ideas for responsible marketers
17
International journal of business and globalisation : IJBG
15
International journal of retail and distribution management
15
International journal of production research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Springer eBook Collection
14
Transportation research / E : an international journal
14
International Journal of Production Economics
13
Psychology & marketing
13
The journal of brand management : an international journal
13
Springer Series in Fashion Business
12
Cogent Business & Management
11
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Springer eBook Collection / Business and Management
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Analytical modeling research in fashion business
8
Business strategy and the environment
8
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ECONIS (ZBW)
22
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22
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date (oldest first)
1
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast
fashion
brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
The impact of socio-cultural structures on (un)veiling western luxury
fashion
brands : perceptions of Kuwaiti Muslim women
Al-Mutawa, Fajer Saleh
;
Almutawaa, Doha Saleh
;
AlJuma, …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10014321488
Saved in:
4
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
5
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
6
Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
7
Factors affecting sustainable luxury purchase behavior : a conceptual framework
Jain, Sheetal
- In:
Journal of international consumer marketing
31
(
2019
)
2
,
pp. 130-146
Persistent link: https://www.econbiz.de/10012200711
Saved in:
8
Professional women's fashionable clothing decisions in Bangkok and New York City
Mandhachitara, Rujirutana
;
Piamphongsant, Thinada
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011460002
Saved in:
9
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in
fashion
retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
10
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
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